It's About Saving Lives!
Mass Notification is one of the highest priorities on campuses. The objective is to quickly, accurately, reliably and cost effectively deliver Emergency Messages to large numbers of people involved; i.e., on campus. All messages are not equal!
Time critical and directed primarily at the people involved. In the event of unanticipated crisis, it is critical to provide emergency information to potentially affected people in the first few minutes. This is the time which has the greatest potential for saving lives. Examples:
"The dam has burst; immediately evacuate to higher ground".
"A gunman is reported firing shots outside the library, immediately take cover and avoid the area".
Less time critical but still important and usually distributed to a large number of people; both on and off campus. Examples:
“The river is expected to exceed flood stage by 2:00 PM and crest by 8:00 PM, take appropriate action”.
“A fire is reported in the Miller Building, please avoid the area to allow Emergency vehicles free access to the area".
Not time critical messages to both people immediately involved and not directly involved. Example:
“At 8:30 A.M., the campus experienced an explosion in the chemistry building. There were two people who received superficial injuries; subsequently were treated and released. There were no serious injuries and minimal damage to the facility. Classes will continue on schedule, however, students may be directed to alternate rooms. Check our website for further details".